Quick Start Package for Google Adwords PPC $ 150 (pay once)
Stages covered
- Objective of the campaign and understand the business model
- Keyword Search
- Excellent price-cost analysis
- Revenue and behavior analysis
- Create a personalized greeting
- The campaign settings
Monthly Campaign Management (optional additional service) 15% of total
Events covered:
Campaign spending in the past month or $ 500
- Campaign ROI analysis
- Campaign monitoring and tweaking
- Weekly Reports
Overview:
Pay-Per-Click (also known as Pay-Per-Placement or Pay for Performance) keyword search ranking sell auction format. If you want a good ranking just bid for this particular word. These results are sponsored listings at the top or the regular list. Every time someone clicks on the link that you have loaded.
The advantage is that you can get the exact range you want for the exact word you want as about 24 hours. Traditional SEO can take months to take effect and still can not guarantee specific keywords. PPC provides you find keywords for your most important and helps provide a continuous flow of traffic to your site.
The main drawback is cost. Most search engines display only the first 3 or 4 positions, so these rankings are very competitive. Costs can range from $ 0.10 to $ 10 or more per keyword. keyword selection and careful monitoring are very important to maintain a positive return on investment (ROI).
As the collection of keywords for SEO, you must carefully choose keywords for your PPC campaign. Try more general keywords are more expensive and result in the escalation, but generally lower returns on investment. Niche keywords with lower prices and declining traffic, but generally a higher ROI. It is important to monitor your results and find a balance.
Currently, there are two main solutions of PCBs, Yahoo Search and Google Adwords. Many other search engines use their search results to increase their own lists. MSN currently uses Yahoo search results for paid search solutions, but is expected to deploy their own CPD in the near future.
Shopping PPC
General PPC ads appear in major search engines like Yahoo, Google and MSN. Comparison Shopping Engines PPC or have their own website. People come to these sites to compare products and prices. They collect data on the websites on products through a data feed, which provides pictures, descriptions and prices. Visitors can then make comparisons before going to individual sites. Although these engines produce fewer clicks than PPC regular visitors of these places are already pre-qualified and generally leads to more sales.
Shopping also buy PPC advertising PPC basis. It lists the products often appear in paid ads and regular search engine. Some of the biggest.
Shopping.com / Dealtime.com
Nextag.com
Shopzilla.com / Bizrate.com
Shopping.Yahoo.com
