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Monday, July 11, 2011

Social Media, Search & Web Shrinking

It narrows the web? E 'according to Ben Elowitz, founder and CEO of Wetpaint. He recently wrote a very interesting guest post AllThingsD on this issue, and we decided to use his brain a little 'more.

"People spend more time on Facebook and less time for the rest of the web," says WebProNews. "If you look at the total amount of time that visitors spend on Facebook from March 2010 to March 2011, an increase of 69%. And if you look at the total amount of time that visitors spend on the entire Web, decreased 9%. It 'was amazing for me, and stressed the critical importance to understand and use the social Web, intelligent. "

He gave the following graph: So if Facebook is about to take the consumer away from the rest of the Internet, we do not hear so often how much referral traffic from Facebook?

Elowitz says: "There is no doubt that Facebook is going to be strong, and referrer of traffic to Facebook is a deep relationship with the public, beginning on the date on Facebook, and use it to center content they consume ..

"Unlike Google and portals, which were intermediate, Facebook is a port;. So much time users spend on Facebook, and follow the links to other sites," he says. "So, like Facebook takes time away from consumption of others, is also now the second largest - Distributor of traffic for most audiences -. And the increase as any other seller, a company needs to optimize for it, and we face it, Facebook is becoming more complex every day. It's not just display the contents of a stream and call it good. It's much more. Media companies do not invest in understanding and enjoying Facebook will lose its competitors socially optimal. "


For more Info: SEO Blogger | SEO Tips 2011 | SEO Update 2011

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