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Saturday, February 26, 2011

Article Submission

Article submission is slowly becoming one of the critical components of SEO. A well written article with the right amount of keyword density will attract search engine spiders and thus increase your visibility on the web. At the end of the day, you will derive a dual benefit:
  • A good ROI
  • Constant targeted traffic
We at SEO Hunts offer both manual and automatic article submission services so that you can derive the dual benefits.
Article submission relevance has risen in popularity in the recent years for a couple of reasons. Keyword driven anchors, linking relevance and inbound link PageRank weighting all plays a role in this vital SEO technique. When you market an article to an external or internal page for ranking purposes, whether it be a topical hub or article directory, many facets of the article must be considered: where (what site) the article is submitted, where in the site (category relevance) it is submitted, what keywords are used, what anchor text is used and where it links to in your webpage. All of these factors can greatly increase or decrease ranking efficiency when you submit an article.

Loosely put, article submission is an Off Page factor where articles consisting of content related to your page are posted into other article submission pages. These can be blogs, forums and the like. If these pages have high PageRank, you can automatically create yourself an inbound link (One Way Link Building) from a page with a high PR. When looking to submit an article, you can create your own links back to your page by using keywords in your anchored text that correspond to the page you linking to. Make sure the article is relevant not only to your page, but to the section of the article site that you are submitting to. Some article directory submission sites are free (as more content helps their page build PageRank), and some which have a high PageRank actually charge a fee for article submission.

Tuesday, February 15, 2011

Local Search

More and more people are choosing the internet as their first choice to look for local businesses. Go to Yahoo Local and type in ‘pizza’ along with your address and you’ll have all the pizza restaurants within a 10 miles radius of your address. There isn’t an offline medium that offers that kind of power and convenience.

This is why in the past year, the search engines like Yahoo, MSN, and Google have spent large amounts of money to improve their search functions for local markets. All the major yellow pages are now online to capture visitors. 

Most will sell you a package of online features along with your offline ad. Online ads have a number of advantages
  • Generate highly qualified leads and sales from local customers.
  • Boost local offline sales - an increasing number of people search the web for products and services they buy in an offline store.
  • Low cost per lead compared to print Yellow Pages and Direct Mail.
  • Links directly to your company website. This allows the customer to immediately come to your website for more information on your products and services.
     
Local search engine marketing uses the same techniques as outlined above but targeted at a specific geographic region. You will include local keywords on your website by state, city, county or by region, like the Rocky Mountain, the Pacific Northwest or New England. PPC engines like Google actually let you select regions where your ads will appear. That way you don’t have people from Texas clicking on your ads for services only available in New York.

Targeted local search will save you money and effort. You won’t have to compete with national chains or people in other regions. You’ll have lower traffic but warmer leads as people self qualify by their location.

Internet Yellow Page Directories are online versions of traditional printed yellow pages. They contain local business listings and advertising. Many yellow page listings are appearing near the top of the rankings within the organic search results at Yahoo and Google for local keyword searches. The major Internet yellow page directories provide a cost effective solution to businesses seeking to attract local customers via the Web.

Each market has its own directories but here are the major players with national coverage.
  • YellowPages.com
  • SuperPages.com
  • Smartpages.com
  • Yahoo Yellow Pages
  • Switchboard.com
  • AOL Yellow Pages

Thursday, February 10, 2011

Blog Promotion – How to Boost traffic and Increase Your Readership

Here are a few SEO friendly Blogging tips for you:

Write quality content – Visitors come to your site while searching for information. So, if you write quality content, visitors will either subscribe to your RSS feed or will enter their email address in the subscription form. Also, they will return to your blog in the future expecting more information.

Blog regularly – Another important action related to blog promotion is to blog regularly. Once people are engaged with your blog, you must keep them interested by publishing more number of posts. If you fail to do this, your visitors will start losing interest in your blog.

Do not forget to ping (and tag appropriately) – You need to do this to alert blog services when you update your blog. By tactically using the right tag, you can get your blog post found by other bloggers. Tag pages mostly rank for long tail keywords, so it is worth trying.

Make your blog search engine friendly – As you blog, you want to make your page optimized for both human visitors and search engines. To rank your blog in search engines you need to work around the following:


1.      Research competitive keyword.
2.      Analyze current top 10 sites promoting similar products/services.
3.      Make the blog crawl able by compartmentalizing content.
4.      Use Index able content.
5.      Convey your brand message by giving a professional design to your blog.
6.      Brand your domain.

Promote your RSS feed – Although RSS is popular, it is still not as common as an e-mail. Educating your readers about the use of RSS is necessary because it is a tool with which you can hook up the readers and provide them more updated information. Your Blog promotion is successful if you can get your readers back to your site.

Encourage comments, Trackbacks and pingbacks – A blog is a communication and interaction tool. It is therefore important to get feedback from your readers on your blog post. Moreover, a reader feels closer to your blog each time he/she participates in an ongoing discussion. Track backs and ping backs are useful if you want to extend the blog conversation outside your original blog. When people link to you, the link to their blog post will appear on your blog post. This kind of interaction can further develop relationship with fellow bloggers.

Comment on others blogs – Networking is one of the most important activities for blogger. By commenting on other’s blog, you can establish relationship with them and you can promote your blog faster.

Be a guest blogger – Find blogs on the net who accept guest blogger.  Offer contribution to their regularly. While you blog exclusively for the blog and give content to their existing audience, you indirectly marketing your blog.

Participate in discussion boards – Discussion boards are great place to tap into your target web audience. They are where people hang out. Approaching such a forum strategically, you can drive traffic back to your blog quite easily.

Social bookmarking and networkingSocial media is the new buzz word in blog marketing today. People are sharing their own bookmarks of interesting web sites with others. You can often discover new blogs and web sites from social bookmarks. Using these sites can also give you link juice and Blog promotion.

Email marketing – Email blog marketing should be in every blogger’s toolbox. It can be considered as an extension your blog. You will lose a part of your visitors in case you do not have email subscription in your blog.

In a nutshell, there are several ways of blog promotion. It is simply a matter of creativity and diligence. Be a smart blogger and try to know which promotion method will be effective and which one not as much effective for your blog. And if you are getting stuck having tried different strategies above, perhaps try a different approach.
Thus, those who put efforts in Blog marketing regularly will take off with their blog eventually!

Top 8 ways to get Traffic without SEO

1. Twitter – Create few twitter accounts and start following many people belonging to similar category or demography. Tweet sensibly and don’t spam. You can get   lot of traffic from twitter.

2. Blogging – You can meet many interesting people by blogging. Start blogging. Write good content and tell about   your website and try to meet or interact with other bloggers.

3. YouTube – Start using YouTube. Upload your website videos, if your site don’t have, then create some videos by   combining images or use slide show. There are plenty of tools available.

4. Social networks – Join social networks.  Be active in social networks like Facebook, orkut, ryze, linked in. You   can get lot of traffic from these social networking websites.

5. Free Ads/Classifieds – Post in free classified websites like craigslist, kijiji. I know there are plenty in internet for specific demography also.

6. Questions and Answers services – be active in major question and answers services like partner up, yahoo.

7. Social Bookmarking – Submit your website to all major social bookmarking websites like digg, delicious, reeditt.

8. Forums – Participate in discussions, add your valuable inputs and be active in good forums like digital point. You   can keep your website link in your signature

Friday, February 4, 2011

PageRank Technology


Page Rank Technology



Technology Overview: -


We are the only ones we focus on developing the "perfect search engine," defined by the co-founder Larry Page as something that "understands exactly what you mean and gives you back what you want." In this purpose, we have consistently pursued innovation and refused to accept the limitations of existing models. Therefore, we have developed our service infrastructure and technological advancement PageRank ™ that changed how they conducted the investigation.


From the beginning, our developers have recognized that the fastest, most accurate results required a new kind of server settings. When most search engines ran off a handful of large servers that often slowed in the presence of peak load, working with computers to quickly find each query response. Innovation has paid faster response times, greater scalability and lower costs. The idea was copied by others, even if we continued to refine the back-end technology to make it more efficient.


The software behind our search technology conducts a series of simultaneous calculations requiring only a fraction of a second. Traditional search engines depend heavily on how often a word appears on a Web page. We spend more than 200 signals, including our patented PageRank algorithm to examine the link structure throughout the network and determine which pages are most important. We then conduct hypertext matching analysis to determine which pages are relevant to specific research in progress. By combining the importance and relevance of specific requests, we are able to make the results most relevant and reliable first.


PageRank Technology: PageRank reflects Given the importance of web pages, looking at more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of results.PageRank research also considers it important that each page to vote because the votes of some pages are considered to have a greater value, thus giving value the linked page greater. We have always been a pragmatic approach to research quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance.


Hypertext-Matching Analysis: Our search engine also analyzes page content. But instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), our technology analyzes the full contents of a page and factors in fonts, subdivisions and the precise location of each word. We also analyze the content of web pages related to ensure the results returned are the most relevant to a user request.


Our innovations do not stop at the office. To facilitate access to information they need, where and when needed, continue to develop new mobile applications and services that are more accessible and varied. And we have partnered with industry leading companies and device manufacturers to offer these innovative services in the world. We work with many of these industry leaders through the Open Handset Alliance to develop Android, the first global platform, open and free mobile, which offer people an experience cheaper and more mobile.