SEO (search engine optimization) is a process to change the page text, and HTML, which is relevant to specific targeted keywords. Key phrase is present in several places page, the page you place the search engine that a certain keyword. The page can be classified for different keywords.
Keywords in a search engine may be the result of 30 000 of the product, but the visitors rarely exceed the first two pages of results. It 's very important to rank high enough to appear among the top 20 results. Search engines use a formula to decide which pages are the best for a particular search and, therefore, if the page rank.
Search engines look at both on-site and off-site factors to determine the PageRank. SEO is concerned with the improvement of on-site factors. Building a search engine friendly site begins right keywords to include a website. Secondly, it is necessary to analyze HTML invited to make search engines so that they can find keywords. Third, create keyword rich content to the index of search engines.
SEO is an ongoing process. It may take 3-6 months to push for keywords and then even longer to get a list of 20. You can experiment with different combinations of keywords for the last place you want. In addition, search engines often change their formulas relevant, and you may need to adjust your website just to maintain your current location.
Unethical SEO
Marketers are constantly trying to trick you with a better search engine rankings. Search engines constantly change the ranking formula to increase accuracy and eliminate the marketers are looking for shortcuts. Some of these techniques work for some time, but rarely in the long term. If the search engines catch you using these methods, you can lower the ranking, delete pages in their index and, in extreme cases and to ban the site. Here are some techniques that you see advertised.
Cloaking - Each search engine sends a robot to spider your website. A registered Cloaker robot's IP address and then fed to the robot a different page than an observer sees regularly.
Doorway pages, also known as gateway, portal, picture pages or concealment of the poor. You can create a page with density of very specific keywords, and submit it with a redirect to your site regularly. These pages are usually very ugly and will never control the rights.
Resubmit your site every month - When the site is listed you do not need or want it again. repeated statements may be spam, and in fact reduces the rankings.
Submit to 30,000 search engines for $ 29.99 per month - 10 search engines account for 99% of all search traffic, where are all these other drivers? You will be listed on foreign engines, specialty engines, lists vortals FFA, and probably your e-mail will be sold to email spammers. Do not waste your money.
Link Farm / FFA (free-for-all) links - because every link popularity has become a factor of people have tried to increase their contact numbers. What people do not realize that the link quality is more important than quantity. Site has been created to link exchanges with websites and search engines penalize sites for rapid participation in these activities.
