Blog Promotion – How to Boost traffic and Increase Your Readership

Here are a few SEO friendly Blogging tips for you:

Write quality content – Visitors come to your site while searching for information. So, if you write quality content, visitors will either subscribe to your RSS feed or will enter their email address in the subscription form. Also, they will return to your blog in the future expecting more information.

Blog regularly – Another important action related to blog promotion is to blog regularly. Once people are engaged with your blog, you must keep them interested by publishing more number of posts. If you fail to do this, your visitors will start losing interest in your blog.

Do not forget to ping (and tag appropriately) – You need to do this to alert blog services when you update your blog. By tactically using the right tag, you can get your blog post found by other bloggers. Tag pages mostly rank for long tail keywords, so it is worth trying.

Make your blog search engine friendly – As you blog, you want to make your page optimized for both human visitors and search engines. To rank your blog in search engines you need to work around the following:

1.      Research competitive keyword.

2.      Analyze current top 10 sites promoting similar products/services.

3.      Make the blog crawl able by compartmentalizing content.

4.      Use Index able content.

5.      Convey your brand message by giving a professional design to your blog.

6.      Brand your domain.

Promote your RSS feed – Although RSS is popular, it is still not as common as an e-mail. Educating your readers about the use of RSS is necessary because it is a tool with which you can hook up the readers and provide them more updated information. Your Blog promotion is successful if you can get your readers back to your site.

Encourage comments, Trackbacks and pingbacks – A blog is a communication and interaction tool. It is therefore important to get feedback from your readers on your blog post. Moreover, a reader feels closer to your blog each time he/she participates in an ongoing discussion. Track backs and ping backs are useful if you want to extend the blog conversation outside your original blog. When people link to you, the link to their blog post will appear on your blog post. This kind of interaction can further develop relationship with fellow bloggers.

Comment on others blogs – Networking is one of the most important activities for blogger. By commenting on other’s blog, you can establish relationship with them and you can promote your blog faster.

Be a guest blogger – Find blogs on the net who accept guest blogger.  Offer contribution to their regularly. While you blog exclusively for the blog and give content to their existing audience, you indirectly marketing your blog.

Participate in discussion boards – Discussion boards are great place to tap into your target web audience. They are where people hang out. Approaching such a forum strategically, you can drive traffic back to your blog quite easily.

Social bookmarking and networking – Social media is the new buzz word in blog marketing today. People are sharing their own bookmarks of interesting web sites with others. You can often discover new blogs and web sites from social bookmarks. Using these sites can also give you link juice and Blog promotion.

Email marketing – Email blog marketing should be in every blogger’s toolbox. It can be considered as an extension your blog. You will lose a part of your visitors in case you do not have email subscription in your blog.

In a nutshell, there are several ways of blog promotion. It is simply a matter of creativity and diligence. Be a smart blogger and try to know which promotion method will be effective and which one not as much effective for your blog. And if you are getting stuck having tried different strategies above, perhaps try a different approach.
Thus, those who put efforts in Blog marketing regularly will take off with their blog eventually!