Google Launches New Tool For Advertisers To Display The Network

Google Adwords Display Network New Feature

Google announced new tools to see the Google Network, which is said to give users a better fit, transparency and value seems campaigns.

A feature on the CTR, which shows how effective the ad relative to other ads on Google to see the same networking sites. "The behavior of users on the pages varies depending on the page are users," said Dan Friedman Google's Inside AdWords crew. "For example, users can interact with the product review page for your ads to ads in different locations. (CTR) will tell you how often users click on ads, but the CTR can not tell you how effective your ad is compared with other ads on the same page. "

The function can be accessed by clicking on "Ad Groups" in your AdWords account, click "Customize Columns" and choose "CTR relative" in the dropdown menu.

Another feature of printer sharing, to help advertisers measure online presence. Represents the percentage of times your ads are shown in the total number of impressions available for those who were eligible. "In other words, the percentage of impressions that give their share of voice online," said Friedman. Lost (RB) meter will tell you the number of impressions that are lost because of your budget. Lost IS (Rank) said that the number of impressions to lose because of the ad base.

Content Ads is a diagnostic tool (CADT), which explains why the ads do not appear on the screen network. Google will begin to let this small number of advertisers in this month, and then fully launch in July.

Another new feature is included Impression filter, which ensures that advertisers do not pay CPM for impressions that users have little chance of seeing.

Each of the new features is available for all languages ​​AdWords. Learn more.

Search Engine Patents and Panda

Bill Slawski is the president and founder of SEO by the sea, and joined the professional SEO consulting and Internet marketing since 1996. With a degree in English from the University of Delaware and a Juris Doctor from the Widener University School of Law, Bill worked for the district court in Delaware highest level for 14 years as court manager and administrator, as a coach and analyst / management. While working for the Court, the bill also began to build and promote websites, and SEO became a full-time in 2005. Working on a wide range of sites, the Fortune 500 pages of small businesses, the draft patent law blog search engine and also the white papers on its seobythesea.com blog.

What are the signals that can be used by Panda?

Eric Enge: Let's talk about some patents, which may play a role in the Panda 1, 2, 3, 4, 5, 6, 7 and beyond. I wish I had ideas about what the signals are used to measure either the quality or content of user participation.

Bill Slawski: I looked at the sites affected by Panda. I started early corrective SEO. I went through the sites explored through them, so for the problems of duplicate content within the same domain, then for things that are not indexed, there was, and went through the list provided by Google Base Tools Webmaster in their field.

In an interview with Wired Amit Singhal and Matt Cutts about this update, they said an engineer named Panda. I found his name on the list shows Googlers and read through his material. I also found three other tools and system engineers, named Panda and the other an engineer who writes about architecture and information retrieval. I concluded that the panda was someone who worked PLANET paper (more on this later).

For signals with respect to quality, we can see that the lists of questions from Google. For example, what your site is like reading a magazine? Would you trust people with their credit cards? There are many things on a website that could indicate the quality and make the page seem more credible and trustworthy search engine and leading to believe it was written by someone who has more than expertise.

Things are usually presented on the pages, for example if you get eight blocks, there may be signals. If we look at the planet brochure "Learning Tree massively parallel bands with MapReduce" his focus is not so much to look at the quality of the signal, or feedback from users, but rather as Google is able to take the machine learning deals with Decision trees and scaling it up to use multiple computers simultaneously. You could put a lot of things in memory and compare one against the other page, if certain characteristics and signals are instantly displayed on these pages.

Eric Enge: So, PLANET brochure describes how to make the process, which previously had a computer in the process of machine learning, and put it in a distributed environment will have much more power. And 'this a fair assessment?

Bill Slawski: It would be a fair assessment. Use the Google File System and Google MapReduce. It draws a lot of stuff in memory to compare to each other and changing variables simultaneously. For example, an approach to regression model type.

Something that could have been very difficult to use a very large file is much easier when you can be scaled. It 'important to think about what your web page, the signal quality.

Your approach is to manually identify which pages have high quality, content quality, presentation, etc. and use as seed set to use automatic learning process. To identify other pages, and how they can be classified according to these different characteristics, it is harder for us to determine which signals specifically search engines are looking for.

If they follow this with Panda PLANET-type machine learning, there may be other stuff thrown in. It's hard to say. Google may not be exclusively used this approach. They may have tightened indexing based on phrases and the highest in a way that helps rank and search results re-ranking.

Panda can be filtered on which sites should be promoted and demoted other websites are based on a kind of score in signal quality.

It seems that Panda is an approach to rehabilitation. This is not a substitute for the importance and rank of the page and two hundred more signs that we are accustomed to hearing about Google. It can be a filter on top of those where certain websites are promoted and demoted other websites are based on some kind of score signal quality.

Eric Enge: That's my feeling too. Google uses the term classifier, so you can imagine, either before running the basic algorithm or later, is like a ladder or a factor of up or down.

Bill Slawski: Right. This is what you hear.

SEO Strategies: Search Intelligence

Search engine optimization strategies are a shovel, but what is rare is a radically different approach to the classification as well. The other, by their very nature (eg, Google) is looking for fresh content and high quality. I see tons of marketing and a chat days scraping and automotive and blogs for the use of tactics to optimize these "fake site" may hit a place in the ranks temporarily, it will inevitably be short-lived. Real intelligence search engine comes to questions like:

How do I create content that people benefit from link?

What is a radically different approach that leads to a topic that buzz around the net for people interested? Outlook has the power.

What can I publish my blog for most of the free people who would put a $ 10 e-book?

What are people searching for my niche or a main subject and how do I implement the response and the rank for the keywords?

While good SEO is to make the basics a bit and link building technique, it is also the intelligence, imagination and pure creativity. I ranked better in search engines by contacting SEO from a perspective radically different in many cases. Ask yourself these 4 key questions is a surefire way to generate massive quality to rank well in search engines.

Search Engine Optimization Is The Key

There are three ways a customer. Customers can write a web address and come directly from the site, only if they are in your address. Of course, this will limit customers to a few who already knows. A second approach is to link to your website another site. Although this is an excellent way to generate traffic to your site is included authorization to other sites, so you post a link on their website. And if you do not have enough traffic already coming on your site, they may not want to be an affiliate. The final approach to a client is to find your website through a search engine. A search engine is the tool to help users find sites. Say you type a keyword as a kettle?

Immediately search engine to comb the web and find every page with the keyword kettle on it, and present them in a ranking order. To increase your chances of success, would you get your site ranked in the top ten, because most people do not bother to go beyond the first page, not counting the hundreds that follow. Search Engine Optimization is one of the most effective tools of Internet marketing. Consider this: If you are a visitor to your site from a search engine, is already interested in your products. Although we can not exclude the possibility of a child doing a school essay on gift ideas, the more likely that potential customers are willing to purchase a gift basket. Your website is simply to turn that visit into a sale!

On the other hand, search engines take into account dozens of factors to rank the sites. Google says they have over a hundred of criteria in their classification system. Basically, the search must be convinced that your site contains information that the browser is looking for. For this
goal requires a lot of keyword rich content. If you have a lot of articles with information on the boilers, but did not use the keyword area often enough, you may lose the battle. In general, the keyword density of 3-5% is considered acceptable, although it varies from a search engine
to another. Thus, in a 500 words, must use the keyword boiler by at least 15 to 25 times. If you use more often as you can be penalized. Outside the keywords, you can increase your search engine rankings through links on your site. This satisfies the search engine his is an important site more likely to have useful information. Search engine optimization is undoubtedly the most effective marketing tool if you use two strategies keyword rich content and numerous links to other sites related to their own. Then you will succeed in improving the ranking of search engines and therefore bring more customers to your site.

Best SEO Tips For Web Site Traffic More Targeted

Each Web site traffic to survive. Without traffic, there is no sense in maintaining a website. Although it has a website design very well, but without being exposed to persons or targeted customers, it will be useless. If you want your site to be found on the Internet and be indexed by search engines, you need effective SEO tips are deliberately designed to bring massive targeted traffic. There are basically lots of SEO advice you can ask to get traffic to your website, but the best SEO tips you should follow is to get organic traffic directly from search engines.

Get traffic officers biological naturally attract visitors through search engines. When you type a keyword on your website, search engines will automatically include your site in the top of the results pages of search engine, and even lead them directly to your website. The good thing is that it is not subsidized and there is a non-paid circulation. To do this, there are some effective SEO tips you should follow. Here are the basic SEO tips that will give you a good start.

Basic SEO Tips to Increase Website Traffic

1.To attract the attention of search engines and index your site, you need to create and use the right keywords or key phrases. SEO tips that have been developed which should be chosen keywords or phrases that ordinary people normally enter into the search engine search box to find specific information. The better the alignment of keywords related to what your site is selling, the more targeted traffic, you will win. Most motherboards are SEO keywords should be as close as possible to what your site is about. Closer to your keywords, the more the potential of your site is found by interested customers.

2.A 'other important thing is to include keywords in the content. Keywords inject quality content is one of the secrets to getting the attention of search engines. These SEO tips to emphasize that there should be a small set of keywords in the content of a simple pleasure to be indexed by search engines like this could also reduce the likelihood of being classified. Enter your keywords appear in the text, of course.

3.Content is king! SEO tips that encourage you to create quality content, informative, helpful, and news. Readers generally like the articles or content that is juicy, where they can gather vital information effectively. Content, such as how-to, tips, and facts are just some of the best examples of quality content.

Website keyword 4.Pick up and have your site URL. This could increase the list. This is a great SEO advice to ensure that the site of a high rank in search engines. Further improve the SEO campaign, you can also set the keywords or key phrases and tags, photo tags and titles of articles.

SEO Tips for you

These tips on SEO can be daunting, but you can make your site and give it a solid steady growth in traffic. Start with these basic SEO tips you may be able to learn and apply advanced SEO tips that will make your best to increase search engine ranking.

Although Signs New Panda, Google Still Burying Authoritative Results

There are many elements of Panda update for Google Talk, and we certainly have discussed many of them in recent months, but do not forget why the update was launched at the start - to improve quality research.

Do you think that the Google search results are better now? Tell us what you think.

Although quality is often in the eye of the beholder, there are certain types of queries, you retrieve the information is simply more important than others. We talked about this before because it has been a problem in some Google search results.

An example, we watched a few times this is an article written by a eHow freelance writer, without clear authority on cancer (and whose body of work contains a lot of plumbing) were tied at the head of ranking results Google for the query "Brain cancer Level 4" over a number of other sources that seem to be more authoritative on this subject.

Level 4 brain cancer to Google

In fact, the item was received after the upgrade from Panda, but it does still include the number 2 followed by another result of eHow. It is true that this is just one example, and the demand for media efforts underway to improve the quality of its content, but you get the point.

Inquiries regarding such things as health advice or to ask the right authority. SEO had not content.

We had a conversation with Mark Britton, founder and CEO of Avvo on this topic. Avvo is a website that offers Q & A forums, where consumers can make medical and legal questions and get answers from qualified doctors and lawyers. It offers a seemingly authoritative content in these two areas by certified professionals.

This seems to be the kind of content that should be the classification and for many of these types of queries. Is not it? Britton thinks that it is "very important" for the comments of experts in the medical and legal supermarket in search results of relevant topics.

"There are a lot of noise to both health issues online and offline and legal," he said. "It comes in the form of lay, professional commentators and even celebrities, who often offers advice that is well-intentioned but inherently inferior to a doctor or a lawyer by training in the region. But this is not always easy to get doctors and lawyers to address. Some still look down on the Internet as a vehicle for publishing or marketing. others just downright fear it because they have seen too many movies where someone says something on the Internet, and they were then chased and killed by terrorists, hackers. "

"There's always room for improvement - especially with our new sites," he said on the classification Avvo own research. "We have just launched our doctor and our assessments Library free medical question and answer in November, and it will while for those pages to rank well as our legal system related sites. "

View results for a query like "Is type 2-diabetes expectancy shorten life?" Avvo page on the subject ranges across any row eHow high in the first. The result Avvo has actually fallen since I started writing this article. There was a time just under the first result of eHow and No. 2 Yahoo Answers.

Diabetes results in Google

eHow has an article (not that long anyway) with a guy whose bio says he "has been a freelance writer since 2007. He wrote a lot of fitness, mental health and travel sectors and his work has been published in a range of printed and online, including Scazu USAToday Travel and Fitness Tips ... [And] has an MA in community psychology. "

Remember that USA Today has an agreement with media requests for travel advice. So, it probably means that its content Demand Media is just published by USA Today. Is Master of Arts in Community Psychology "indicates more power in response to a question of life / death type 2-diabetes as saying an MD license and practice? There was a reply on the Avvo site , which just got pushed further search results.

If you change the query to something as simple as type 2 diabetes life expectancy "eHow still ranks near the top, and the result of slips Avvo .... .... How ready page 18! is of sundries places like eHow, EzineArticles and Suite101 (all victims of updating Panda) before finishing. Now I'm not saying this is necessarily the result of the final Avvo consequence of this application and must necessarily be the best qualified, but still. Interestingly, the result was on page 3 of this query when I started writing the article (yesterday) and slipped further later in the dark all since then. I wonder where on another day.

Google gave publishers a list of questions to ask themselves whether their content guidelines, it will, as he wrote his algorithms. The top one is very "Do you trust the information presented in this article?

If none of the articles provide useful links to information sources, the article comes from a doctor Avvo. I think most people find that a little more confidence, even if the issue is not as long or as well SEO'd. EHow article here. Here is a Avvo.

The second question in the list is Google, "Is this article written by an expert or aficionado who knows the subject, or is shallow in nature?"

While Google makes it clear that these questions are not real signs of rank, must be used to determine the signals, at least, and I wonder what the weight of authority in the subject position.

Britton insists that all boards of the site by qualified professionals argue that it is one of the sites "over differentiation."

"We certify all doctors and providing free legal advice on the site in two main ways: First, check with state licensing authorities that doctors or lawyers are allowed defendant and in order he said. "Secondly, to evaluate the professional from 1 (" extreme caution ") to 10 (" Beautiful "), which was unthinkable before entering the professional field Avvo ratings. We're big believers that not every doctor or a lawyer is "Super" or "copy", which was the state of balance in the card business for decades. "

"It was really just an extension of the Yellow Pages model, where the" recommended professional is one who pays the most money on advertising, "he says. "But consumers are smart and demanding greater transparency in the qualifications of their doctors and lawyers."

"We have three reviews that speak of contributors of knowledge: Rating lawyers, patient / client and peer reviews of labels," said Britton "rating for lawyers, we will begin the licensing and state authorities to collect all the information that we can observe a pro. . Then download information, our proprietary search robot, which we call the "Hoover." Hoover will go out and find all information about a professional. We will refund the license information on the data and then Hoover score. The Scoring is based on these indicators, the professional reputation, experience and quality of work. "

Avvo said Britton was not really affected by the updated Google Panda. "We saw a small fall, but things became very quickly."

"While I understand the intent of last update of Google, I'm not sure they fully achieved their brand," he said. "We noted a number of production sites of pure lead - Sites selling leads to the highest bidder -. Jump in some key concepts, which is not good for consumers "

Avvo encourages people to ask questions about the website, saying it has a Q & A response rate of 97%.

Avvo asked us to inform readers that support the skin Awareness Month, he donated $ 5 to the Melanoma Research Foundation for each medical examination during the month of May.

Get Traffic on your website with SEO Services

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SEO gathers all the info that are related with what people search for in search engines by which they can get all the necessary info connected to promote products and services over the web. On the Internet, many other procedures of Internet marketing tactics are also there but SEO is one of the easiest ways. By accepting SEO services, you will get enormous revenues like increase traffic, boost visibility of your website and more.

Modification with Google's Algorithm - 2011

How can you survive with deviations in Google’s algorithms? All Google update is propelled with the goal of making the user knowledge better, but has posture a major challenge too many top websites as any hint of low value or poor user information could send rankings reducing for the entire site. But with Expert SEO services, your website could be well organized to face the challenges.
Important Algorithmic Modernizations by Google
Google Panda is the latest of these algorithmic modernizations and has really made many to sit up and take notice of the changes. With any modernization there will be champions and losers, but with SEO services working for you, you can usually ensure you’re on the winning side.
Study Google’s Points and Help Yours
Google’s changes have been considered to prepare out the sites that, in the name of giving statistics, actually mislead users by merely giving information lifted from other sites or attacking them about their products and services. Put yourself in the location of the user and you would know that many sites high up in the search positions are really poor on user-friendliness. They seem useful on the search page but cuckold when the user clicks. Their high ranking reminders many to check them out, while the really good sites are way down in the search results. There are also sites with stale information that get circulated. Google, through its modernizations, aims at setting this right. But whether these changes work out as deliberate is being observed intently.
Algorithmic Modifications Are Here to Stay
Websites must manage with changes in Google’s algorithms. This includes continuous monitoring of the rankings, search engine algorithm modifications and preparing out any low quality page that could possible distress the entire site rankings. With Cheap SEO Services, Cheap PPC Services and other SEO Expert services from SEO Company in India, you’re sure to be able to manage with modifications in Google’s algorithms and win.