There are many elements of Panda update for Google Talk, and we certainly have discussed many of them in recent months, but do not forget why the update was launched at the start - to improve quality research.
Do you think that the Google search results are better now? Tell us what you think.
Although quality is often in the eye of the beholder, there are certain types of queries, you retrieve the information is simply more important than others. We talked about this before because it has been a problem in some Google search results.
An example, we watched a few times this is an article written by a eHow freelance writer, without clear authority on cancer (and whose body of work contains a lot of plumbing) were tied at the head of ranking results Google for the query "Brain cancer Level 4" over a number of other sources that seem to be more authoritative on this subject.
Level 4 brain cancer to Google
In fact, the item was received after the upgrade from Panda, but it does still include the number 2 followed by another result of eHow. It is true that this is just one example, and the demand for media efforts underway to improve the quality of its content, but you get the point.
Inquiries regarding such things as health advice or to ask the right authority. SEO had not content.
We had a conversation with Mark Britton, founder and CEO of Avvo on this topic. Avvo is a website that offers Q & A forums, where consumers can make medical and legal questions and get answers from qualified doctors and lawyers. It offers a seemingly authoritative content in these two areas by certified professionals.
This seems to be the kind of content that should be the classification and for many of these types of queries. Is not it? Britton thinks that it is "very important" for the comments of experts in the medical and legal supermarket in search results of relevant topics.
"There are a lot of noise to both health issues online and offline and legal," he said. "It comes in the form of lay, professional commentators and even celebrities, who often offers advice that is well-intentioned but inherently inferior to a doctor or a lawyer by training in the region. But this is not always easy to get doctors and lawyers to address. Some still look down on the Internet as a vehicle for publishing or marketing. others just downright fear it because they have seen too many movies where someone says something on the Internet, and they were then chased and killed by terrorists, hackers. "
"There's always room for improvement - especially with our new sites," he said on the classification Avvo own research. "We have just launched our doctor and our assessments Library free medical question and answer in November, and it will while for those pages to rank well as our legal system related sites. "
View results for a query like "Is type 2-diabetes expectancy shorten life?" Avvo page on the subject ranges across any row eHow high in the first. The result Avvo has actually fallen since I started writing this article. There was a time just under the first result of eHow and No. 2 Yahoo Answers.
Diabetes results in Google
eHow has an article (not that long anyway) with a guy whose bio says he "has been a freelance writer since 2007. He wrote a lot of fitness, mental health and travel sectors and his work has been published in a range of printed and online, including Scazu USAToday Travel and Fitness Tips ... [And] has an MA in community psychology. "
Remember that USA Today has an agreement with media requests for travel advice. So, it probably means that its content Demand Media is just published by USA Today. Is Master of Arts in Community Psychology "indicates more power in response to a question of life / death type 2-diabetes as saying an MD license and practice? There was a reply on the Avvo site , which just got pushed further search results.
If you change the query to something as simple as type 2 diabetes life expectancy "eHow still ranks near the top, and the result of slips Avvo .... .... How ready page 18! is of sundries places like eHow, EzineArticles and Suite101 (all victims of updating Panda) before finishing. Now I'm not saying this is necessarily the result of the final Avvo consequence of this application and must necessarily be the best qualified, but still. Interestingly, the result was on page 3 of this query when I started writing the article (yesterday) and slipped further later in the dark all since then. I wonder where on another day.
Google gave publishers a list of questions to ask themselves whether their content guidelines, it will, as he wrote his algorithms. The top one is very "Do you trust the information presented in this article?
If none of the articles provide useful links to information sources, the article comes from a doctor Avvo. I think most people find that a little more confidence, even if the issue is not as long or as well SEO'd. EHow article here. Here is a Avvo.
The second question in the list is Google, "Is this article written by an expert or aficionado who knows the subject, or is shallow in nature?"
While Google makes it clear that these questions are not real signs of rank, must be used to determine the signals, at least, and I wonder what the weight of authority in the subject position.
Britton insists that all boards of the site by qualified professionals argue that it is one of the sites "over differentiation."
"We certify all doctors and providing free legal advice on the site in two main ways: First, check with state licensing authorities that doctors or lawyers are allowed defendant and in order he said. "Secondly, to evaluate the professional from 1 (" extreme caution ") to 10 (" Beautiful "), which was unthinkable before entering the professional field Avvo ratings. We're big believers that not every doctor or a lawyer is "Super" or "copy", which was the state of balance in the card business for decades. "
"It was really just an extension of the Yellow Pages model, where the" recommended professional is one who pays the most money on advertising, "he says. "But consumers are smart and demanding greater transparency in the qualifications of their doctors and lawyers."
"We have three reviews that speak of contributors of knowledge: Rating lawyers, patient / client and peer reviews of labels," said Britton "rating for lawyers, we will begin the licensing and state authorities to collect all the information that we can observe a pro. . Then download information, our proprietary search robot, which we call the "Hoover." Hoover will go out and find all information about a professional. We will refund the license information on the data and then Hoover score. The Scoring is based on these indicators, the professional reputation, experience and quality of work. "
Avvo said Britton was not really affected by the updated Google Panda. "We saw a small fall, but things became very quickly."
"While I understand the intent of last update of Google, I'm not sure they fully achieved their brand," he said. "We noted a number of production sites of pure lead - Sites selling leads to the highest bidder -. Jump in some key concepts, which is not good for consumers "
Avvo encourages people to ask questions about the website, saying it has a Q & A response rate of 97%.
Avvo asked us to inform readers that support the skin Awareness Month, he donated $ 5 to the Melanoma Research Foundation for each medical examination during the month of May.
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