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Friday, July 1, 2011

SEO - What Does The Future Hold?

The dilemma for any SEO company is how the search engines change their algorithms (how they rank websites on the web).
As the Internet is growing more and more websites start and the dilution of each market, which is a constant reference work is never done.
SEO days
The tactic did not work last year in office this year - and is something that frustrates any SEO company. However, there are good and bad points.
The Bad
The hard work is spent on the articles submitted to article directories, manually submitting sites to directories and write high quality content to go on site. Change the way search engines rank Web sites and all the hard work seems a little 'insignificant.
The Good
In many markets, the site owners look for ways to cheat the system (for faster results). So while some people spent time to write unique articles, other changes are automatically submitted an article and strengthening its position during the night search at a time. Perfect for those of us in the game, but that is why search engines do not conform to their ways of reading web sites, to keep things fair.
There are several factors that contribute to the arsenal of SEO, the trick for many SEO companies is to balance and distribute the time and resources effectively. The problem is that, without knowing exactly where the itch is, it is difficult to remove.
Tomorrow SEO
There is a good possibility that the way search engines rank sites will continue to change, but some things remain constant.
Backlinks * - Websites that have more to qualify for the bonds are considered more popular in your area, and as such, higher in their fields of research. Always be the case that sites that have more links will be the rule.
* Quality - websites that have quality links from authoritative sites will be ranked higher because of the strength of the ties. The figures do not count for anything (quality over quantity).
Although search engines are and will continue to change the way they rank websites, the two above factors remain constant, since the quality of links is at the heart, and the number of quality links is important.
The methods of exactly how to achieve the above will vary and it is the job of the SEO company to find the best ways to achieve them.
Search engines do look at the quality of backlinks, and also consider that if a website has ‘spammy’ links or links from irrelevant websites, then this can have a negative effect, so keeping an eye on what sites are sending links (via google toolmaster) is helpful in order to protect your link portfolio.
Closing Thoughts
SEO is always going to be hard work and is never going to be a finished job.  Every business will have competitors looking to pip them to first place.  Ensuring that your onsite SEO and offsite SEO are steadily being worked on will show the search engines that your site is worth taking note of.  By getting good quality links and lots of them (from relevant websites) should ensure that you are going in the right direction.


For More Info: SEO Blog

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