Google Webmaster Tools Updates in 2011

We have three Google webmaster tools updates in 2011 till now. Following are the details:

1. Advanced features in Webmaster tools with analytics data - Feb 18th, 2011
2. Analytics to Webmaster Tools -  Feb 07, 2011
3. Webmaster Tools Search Queries Update - Feb 03, 2011

1. Advanced features in Webmaster tools with analytics data:

Two weeks before Webmaster tools team has unconfined a feature to combine analytics data with Webmaster tools data. As we expected Google team started releasing more advanced features by combining data of GA and GWT.

Now we can differentiate search queries information based on search type, location and impressions vs clicks. Have a look at above screen shot for clear understanding. This kind of data segmentation will help SEO team for better understanding about search queries, so that they can deliver quality results.

2. Analytics to Webmaster Tools - Feb 07, 2011

Another update from webmaster teams that linking Google analytics to webmaster tools. Many SEO’s have a common questions that “Is it a good idea?” Yes, it is. Linking analytics to webmaster tools will give more accurate impressions vs. clicks count in webmaster tools. It helps SEO professionals to find out the best keywords which are converting well in delivering results.

In future we can expect many changes in webmaster tools relevant to analytics data. We might see like updating current sections and including new sections in webmaster tools. Let us see the future changes in webmaster tools dashboard.

3. Webmaster Tools Search Queries Update - Feb 03, 2011

Google webmaster team has updated a feature in search queries section based on several webmasters feedback. Before Feb 02, 2011 webmasters are able to see the impressions count in two or three digits. After Feb 03, 2011 onwards count will be shown in one to two digits.

For example instead of impressions count 74,000 it will show 75000, instead of 146,000 it will show 150,000. Google team said that “reason behind this update to represent numbers nicely and to decrease the confusion to webmasters”. Internal ranking and impression counting systems are same, only the outer display will change.