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| Google Adwords Display Network New Feature |
Google announced new tools to see the Google Network, which is said to give users a better fit, transparency and value seems campaigns.
A feature on the CTR, which shows how effective the ad relative to other ads on Google to see the same networking sites. "The behavior of users on the pages varies depending on the page are users," said Dan Friedman Google's Inside AdWords crew. "For example, users can interact with the product review page for your ads to ads in different locations. (CTR) will tell you how often users click on ads, but the CTR can not tell you how effective your ad is compared with other ads on the same page. "
The function can be accessed by clicking on "Ad Groups" in your AdWords account, click "Customize Columns" and choose "CTR relative" in the dropdown menu.
Another feature of printer sharing, to help advertisers measure online presence. Represents the percentage of times your ads are shown in the total number of impressions available for those who were eligible. "In other words, the percentage of impressions that give their share of voice online," said Friedman. Lost (RB) meter will tell you the number of impressions that are lost because of your budget. Lost IS (Rank) said that the number of impressions to lose because of the ad base.
Content Ads is a diagnostic tool (CADT), which explains why the ads do not appear on the screen network. Google will begin to let this small number of advertisers in this month, and then fully launch in July.
Another new feature is included Impression filter, which ensures that advertisers do not pay CPM for impressions that users have little chance of seeing.
Each of the new features is available for all languages AdWords. Learn more.
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