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Friday, June 10, 2011

Schema.org - A New Approach To Structured Data For SEO


Only from time to time, search engines love to throw our merry band types of SEO Curveball occasionally to keep us on tenterhooks, and new toys and upgrades. Yesterday was a worldwide day of such structured data on web page design.

What is structured data?

Unless you lived under a rock for the past two years, you become whole "extract rich" - those great little search results help you stand out from the crowd in your organic rankings. Structured data added to Web sites using search engines to scan your data into different types of search results that the search for revenue. test scores, events, recipes, trade names, contact name, job titles and the same connections friend on Facebook has been a visible moment in the search results for "white list" of sites.

Making the right choice to use tags

Google said that "increasing the code is much more difficult, if every search engine information requested in a different way." - This is so true. Webmasters make a difficult decision to choose the markup is quite difficult. the depth and simplicity Microformats or RDFa creativity HTML5 working group adopted the micro-data? And the RDF / XML-based good relations, e-commerce?

It seems that search engines have made this choice for us to introduce a new standard, known as co-schema.org.

More choices in more than one service

opportunities to overcome inconsistent for tagging structured data, schema.org comes to the task of opening a batch of new units for webmasters to describe their web pages. Forms for movies, music, restaurants, local businesses, TV series and "intangibles" such transactions are all the new vocabulary. If you have a website with one of the types of data that describes the new forms, you should get excited! See the complete list - it's incredibly comprehensive.

How schema.org work?

Schema.org is based on micro data. In simple terms, different types of data or entity can be described by a vocabulary. Vocabulary for a device is described on the corresponding page on schema.org, if for example you have a music list on your website, simply referring Recording music vocabulary Schema.org.

To implement schema.org vocabulary, you only need to understand the attributes: itemscope, itemtype, itemprop and you must have the URL of the vocabulary at hand.

For more info: http://drshns.blogspot.com/

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