SEO Google Analytics

Google announced a limited pilot SEO Google Analytics, which is based on the query data in Webmaster Tools.

"Webmasters have long called for better integration into Google Webmaster Tools, Google Analytics, Google Webmaster Central Blog says.

SEO Reports also take advantage of Google Analytics visualization and filtering further analysis, Google said. . For example, you can filter the queries that had more than 100 clicks and see a graph of the amount of each of these investigations have contributed to your clicks all the most popular searches "in search query data includes:

Information: The total number of search queries that have returned pages from your site performance for a given period. (These figures are rounded and may not be accurate.)

Question: List of search queries that return pages from your site.

Impressions: The number of times pages from your site was in search results and the percentage increase / decrease in average daily records during the previous period. (The number of days in each default period of 30, but you can change at any time.)

Clicks: The number of times your site is clicked on the search results for a particular request, and the percentage increase / decrease in the average clicks per day compared to the previous period.

CTR (CTR): The percentage of impressions that resulted in a click on your website and increase / decrease in the average daily CTR compared to the previous period.

Note. position: The average position of your site in the results page for that query, and change the previous period. A green light indicates that the average position of your site is improving.To calculate the average position takes into account the ranking of your site for a particular query (for example, if a query returns to its spot as the # 1 and # 2 result, then the average position of 1.5).

Administrators can use the search query data to verify the extent provided query keywords and compare impressions and click rates. It can also be useful for keyword ideas for paid search campaigns.

"We hope this will be the first of many ways to the surface Webmaster Tools Google Analytics data to give a fuller picture of the performance of your site," said Trevor Claiborne of Google Analytics team. "We look forward to working with members of the pilot project to help identify the best ways to get there."